Guide to Optimizing Underperforming Amazon Ad Keywords

Guide to Optimizing Underperforming Amazon Ad Keywords

Don't be too quick to negate Amazon advertising keywords! Differentiate relevance and precisely negate irrelevant terms. Related keywords require analysis and should be negated cautiously. Continuous optimization and adjustment are crucial for maximizing campaign performance. Focus on identifying keywords that are truly detrimental to your advertising goals before implementing negative keywords. Regularly review and refine your negative keyword list to ensure you're not inadvertently blocking valuable traffic and sales.

01/05/2026 Customs Knowledge
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Ebay Strengthens Anticounterfeit Measures for Sellers

Ebay Strengthens Anticounterfeit Measures for Sellers

Found counterfeit products on eBay? This article details how sellers can gather evidence, complete the reporting form, and take other protective measures to effectively report counterfeits, protect their rights, and create a healthy e-commerce environment. It also reminds sellers to protect their own intellectual property to avoid being reported for image theft. The guide provides practical steps and advice for navigating the eBay reporting process and safeguarding your brand against infringement.

01/05/2026 Customs Knowledge
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Guide How to Create a US Apple ID

Guide How to Create a US Apple ID

This article provides a detailed guide on how to register a US Apple ID, covering preparation, registration process, activation steps, and precautions. It emphasizes crucial aspects like network environment setup, payment method selection, and address filling. It also offers tips to avoid common pitfalls, helping users successfully register and safely use the US App Store. The guide aims to ensure a smooth and secure experience when accessing region-specific content and applications.

01/05/2026 Customs Knowledge
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Californias Appliance Efficiency Rules Challenge Amazon Sellers

Californias Appliance Efficiency Rules Challenge Amazon Sellers

Amazon has announced new regulations requiring home appliances sold in California to comply with California Energy Commission (CEC) energy efficiency standards and be registered in the MAEDbS database. Sellers must verify if their products are subject to CEC regulations, ensure compliance with energy efficiency standards, complete MAEDbS registration, and provide registration information to Amazon. Products not registered will be prohibited from sale in California. This article provides a detailed interpretation and compliance guide for sellers to navigate these new requirements.

01/05/2026 Customs Knowledge
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Amazon Brand Registry Guide Helps Sellers Protect Trademarks

Amazon Brand Registry Guide Helps Sellers Protect Trademarks

This article provides Amazon sellers with a comprehensive practical guide to brand registry and trademark registration. It covers trademark registration methods, trademark name selection, trademark class selection, evidence of use preparation, the difference between TM and R marks, and the Amazon Brand Registry process, including FAQs. It emphasizes the strategic significance of brand registry, helping sellers efficiently complete brand registry and trademark registration, laying a solid foundation for their branding journey. This guide aims to streamline the process and address common challenges faced by sellers.

01/05/2026 Customs Knowledge
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Crossborder Ecommerce Selflearning Vs Professional Training

Crossborder Ecommerce Selflearning Vs Professional Training

This article analyzes the pros and cons of self-study versus training institutions for beginners entering the cross-border e-commerce industry. It points out that companies value practical experience more. Training institutions can quickly improve store operation capabilities but require tuition fees. Self-study requires strong self-discipline and systematic planning. It suggests choosing based on individual circumstances and goals, and emphasizes the importance of continuous learning. Ultimately, the best approach depends on individual learning styles, resources, and career aspirations within the dynamic landscape of cross-border e-commerce.

01/05/2026 Customs Knowledge
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US Tariffs Challenge Crossborder Ecommerce Firms

US Tariffs Challenge Crossborder Ecommerce Firms

Fluctuating US tariff policies pose a significant challenge to cross-border e-commerce sellers. This article provides an in-depth analysis of the latest US tariff policies, revealing the underlying logic and impact. It offers practical response strategies to help navigate the complexities and find solutions. From the impact of reciprocal tariffs and tariff increases to the analysis of tariff components, this article empowers sellers to survive and thrive through compliant operations and flexible adaptation. It aims to help sellers find a way out of the predicament.

01/05/2026 Customs Knowledge
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Ebay Sellers Face IP Risks Risk Account Suspension

Ebay Sellers Face IP Risks Risk Account Suspension

This article provides a detailed interpretation of eBay's infringement penalty policies, including account freezing, restrictions, and suspensions of varying degrees. It delves into common infringement types such as image infringement, trademark infringement, and design infringement. Practical advice is offered to mitigate infringement risks, helping eBay sellers operate in compliance and avoid unnecessary losses. The guide emphasizes understanding eBay's policies and proactively taking steps to ensure listings and business practices adhere to them, ultimately contributing to a safer and more trustworthy marketplace for both buyers and sellers.

01/05/2026 Customs Knowledge
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USPTO Enhances Patent Search Tool for Ecommerce Sector

USPTO Enhances Patent Search Tool for Ecommerce Sector

The United States Patent and Trademark Office (USPTO) has launched a new version of its public patent search tool (PPUBS), replacing the old one. This article details the search process of PPUBS, including keyword search and the use of advanced search codes. It emphasizes the importance of PPUBS for cross-border e-commerce sellers to avoid infringement risks, suggesting that sellers master it as soon as possible. Understanding the new system is crucial for ensuring products do not violate existing patents and for staying competitive in the global marketplace.

01/04/2026 Customs Knowledge
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Amazon Faces EPR Compliance Challenges in Europe

Amazon Faces EPR Compliance Challenges in Europe

This article provides an in-depth analysis of Amazon's new EPR registration regulations for goods exported to France and Germany. It explains the core principles of the EPR system, clarifies the definition of 'producer,' and offers strategic advice for sellers to obtain EPR registration numbers. The article also emphasizes the long-term significance of EPR compliance, aiming to help cross-border e-commerce sellers understand the new regulations, mitigate risks, and achieve sustainable development. It provides practical guidance for navigating the complexities of EPR compliance on Amazon.

01/04/2026 Customs Knowledge
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